As a design producer and contributing designer, I orchestrated an international team of 45+ artists to create an award-winning campaign for BMW. The campaign achieved 220 million views within its first week, becoming the brand's most viewed and engaged campaign. From recruitment to project completion, I provided design expertise, creative direction, and team management while ensuring alignment with BMW's brand identity and KPIs. The campaign received Best of Discipline in Social Media at the One Show and Gold at Cannes in the Social & Influencer category.